For the release of horsegiirL's debut studio album, RCA Records wanted to produce a listening and live stream activation in Los Angeles. With only one week to produce the event, RCA turned to me to bring their vision to life. The brief? A whimsical celebration of horsegiirL's first studio album. An event built for the fans that allows the artist to have an intimate experience with the crowd. As an extension, they partnered with Twitch for an exclusive livestream that accumulated more than 40,000 views. As part of the listening party, we surprised the crowd with b2b2b performance from Kim Petras and Frost Children. Role: Lead Event Producer Project Overview: * Event planning and coordination * Vendor sourcing and management * Venue sourcing * Production scheduling and logistics * Run-of-show development * Staff and vendor booking * Budget management

On March 7, 2025, Fanatics and Complex unveiled the Takashi Murakami x MLB Tokyo Series collection. The exclusive partnership highlights the collaboration between the renowned Japanese contemporary artist Takashi Murakami and Major League Baseball (MLB), bringing together two cultural icons to celebrate two of the league’s most storied teams for a limited-edition collection of collectibles and merchandise. In celebration of the 2025 MLB Tokyo Series Presented by Guggenheim taking place March 18-19 at the Tokyo Dome between the Chicago Cubs and the defending World Series champion Los Angeles Dodgers, the collection celebrates the deep cultural connection between America’s favorite pastime and its influence in Japan. Role: Associate Marketing Director Project Overview: * Campaign & GTM Strategy * Mullit-partner management (MLB, Fanatics, New Era, Dodgers, Cubs, Victus Sports, Rawling) * Product Launch Strategy * Integrated Marketing * Content Strategy, Planning and Execution * Pop-Up Event Planning * Influencer Partnership Management * PR & Media Strategy

BITE is an independently owned, femme founded house music event. This is an event I founded alongside my co-founder in 2025 and rebranded in January 2026 to 'BITE.' TLDR, this project is my baby, my creative outlet and my passion project. Our goal for this brand is to create an all-inclusive space for creatives, tastemakers and those in the cut who love electro music, but are craving an all inclusive space that is elevated and intimate. Our homebase is at a speakeasy, Teddy's, inside one of LA's most historic hotels The Roosevelt. We have thrown 9 events to-date in Los Angeles, including the offical Outloud Pride Afters with Blu de Tiger & Kito, a headlining event with J.Worra, plus local collaborations with LA powerhouses Discotheke & Sorbet.LA Role: * Brand Positioning * Creative Development & Execution * Brand partnership & Sponsorships * Vendor Sourcing * Talent Booking * Event Production * Project Management * Budget Management