Work archive
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Project list
01
PROJECT: horsegiirL ‘Nature is Healing’ Album Release Event
2026
02
BRAND: BITE THE PARTY
2026
03
COMPLEX: Takashi Murakami x MLB Limited Edition Collection
2025
04
COMPLEX: Billie Eilish NBA League Collection
2025
05
ComplexCon Las Vegas 2025
2025
06
COMPLEX: Complex Shop Launch
2024
07
COMPLEX: Retail Pop-Up Activations
2023 - 2026
08
LAUNCH: FIVE FOUR GROUP x REVOLVE
2021
Projects
PROJECT: horsegiirL 'Nature is Healing' Album Release Event
For the release of horsegiirL's debut studio album, RCA Records wanted to produce a listening and live stream activation in Los Angeles. With only one week to produce the event, RCA turned to me to bring their vision to life. The brief? A whimsical celebration of horsegiirL's first studio album. An event built for the fans that allows the artist to have an intimate experience with the crowd. As an extension, they partnered with Twitch for an exclusive livestream that accumulated more than 40,000 views. As part of the listening party, we surprised the crowd with b2b2b performance from Kim Petras and Frost Children. Role: Lead Event Producer Project Overview: * Event planning and coordination * Vendor sourcing and management * Venue sourcing * Production scheduling and logistics * Run-of-show development * Staff and vendor booking * Budget management
2026
Event Production
BRAND: BITE THE PARTY
BITE is an independently owned, femme founded house music event. This is an event I founded the event alongside my co-founder in 2025 and rebranded in January 2026 to ‘BITE.’ TLDR, this project is my baby, my creative outlet and my passion project. Our goal for this brand is to create an all-inclusive space for creatives, tastemakers and those in the cut who love electro music, but are craving an all inclusive space that is elevated and intimate. We have thrown 9 events to-date in Los Angeles. Role: * Brand Positioning * Creative Development & Execution * Brand partnership & Sponsorships * Vendor Sourcing * Talent Booking * Event Production * Project Management * Budget Management
2026
CEO & Co-Founder
COMPLEX: Takashi Murakami x MLB Limited Edition Collection
On March 7, 2025, Fanatics and Complex unveiled the Takashi Murakami x MLB Tokyo Series collection. The exclusive partnership highlights the collaboration between the renowned Japanese contemporary artist Takashi Murakami and Major League Baseball (MLB), bringing together two cultural icons to celebrate two of the league’s most storied teams for a limited-edition collection of collectibles and merchandise. In celebration of the 2025 MLB Tokyo Series Presented by Guggenheim taking place March 18-19 at the Tokyo Dome between the Chicago Cubs and the defending World Series champion Los Angeles Dodgers, the collection celebrates the deep cultural connection between America’s favorite pastime and its influence in Japan. Role: Associate Marketing Director Project Overview: * Campaign & GTM Strategy * Mullit-partner management (MLB, Fanatics, New Era, Dodgers, Cubs, Victus Sports, Rawling) * Product Launch Strategy * Integrated Marketing * Content Strategy, Planning and Execution * Pop-Up Event Planning * Influencer Partnership Management * PR & Media Strategy
2025
Digital Marketing & Product Launch
COMPLEX: Billie Eilish NBA League Collection
Grammy Award-winning singer-songwriter Billie Eilish teamed up with iconic sportswear brand Mitchell & Ness, with Complex & Fanatics, to create a limited-edition collection of NBA League collection snapback caps, set to drop exclusively on Complex App, Complex, and Mitchell & Ness, on October 7, 2025. Known for her iconic oversized sports style, Eilish is a big fan of basketball, sitting courtside at games, and has performed wearing the various jerseys of the teams, based on the city she’s performing in. This isn’t the first time she’s collaborated with a fixture in the sports realm; she previously collaborated with Nike to produce a collection of Air Jordans, Air Alpha Force, and Air Force 1. Role: Associate Marketing Direcotr Project Overview: * Campaign & GTM Strategy * Mullit-partner management (NBA, Fanatics, New Era, 17 leagues) * Product Launch Strategy * Integrated Marketing * Content Strategy, Planning and Execution * Pop-Up Event Planning * Influencer Partnership Management * PR & Media Strategy
2025
Digital Marketing & Product Launch
ComplexCon Las Vegas 2025
ComplexCon returned to Las Vegas for its largest and most attended show in history, attracting more than 70,000 attendees. As the first-ever ComplexCon Global Artistic Director, acclaimed artist Daniel Arsham led the creative vision for the 2025 Las Vegas and Hong Kong festivals, weaving his iconic visual language across sculpture, architecture, drawing, and film throughout the experience. The weekend was headlined by Young Thug and Yeat & Friends with additional performances by Peso Pluma, Ken Carson, Clipse, Central Cee, and 2hollis. For the first time, Complex and VERZUZ, the world-renowned live 1v1 music format, debuted its partnership with an internet-breaking face-off between Cash Money Records vs No Limit Records. Role: Event Marketing Project Overview: * Cross-functional marketing lead for brand partnerships * Content Strategy, Planning and Execution * Influencer Partnership Management * PR & Media Strategy * Post-event product launch strategy (managed over 300 drops)
2025
Event Marketing
COMPLEX: Complex Shop Launch
The best of Complex is shoppable, anytime and anywhere, on complex.com/shop, where you’ll find the artists and brands of the moment, with drops and collaborations you won’t find anywhere else. For more than 20 years, Complex has been the place where cultures have converged. It’s the place where artists and brands come to share their latest projects and fans come to celebrate the best of music, fashion, and sneakers, and to discover what’s next. The original Complex Magazine was anchored by the Original Buyer’s Guide, a catalogue of the products at the heart of the cultures Complex documented, with a simple tagline: “Buy. Collect. Obsess.” Now the Original Buyer’s Guide returns. Role: Associate Marketing Director Project Overview: * Brand Marketing & Positioning * New channel expansion * Content Strategy, Planning and Execution * PR & Media Strategy
2024
Digital Marketing / Brand Launch
COMPLEX: Retail Pop-Up Activations
In 2023, Complex launched a flagship pop-up store. Located in the heart of one of Los Angeles’ most high trafficked shopping districts, Complex LA is a IRL activation space that consistently evolves to support new retail experiences and partnership activations. In 2025, Complex launched a second location in the heart of Soho New York, Complex NY. To support artist album releases, brand launches, and exclusive Complex collaborations, I was responsible for managing all retail events across both locations on a weekly basis. Role: Event Marketing, Planning & Operations Pop Up Total (78), Highlights: * aespa ‘RICH MAN’ * Beebadoobee Kimchi & Miso Pop-Up * Billie Eilish ‘Hit Me Hard and Soft’ * Big Sean ‘Better Me Than You’ * BLACKPINK League Collection (MLB & NBA) * Chappell Roan ‘The Rise and Fall of a Midwest Princess’ * Daniel Arsham x Hot Wheels * Def Jam Recordings 40th Anniversary * Destroy Lonely ‘Love Lasts Forever’ * Eladio Carrión ‘DON KBRN’ * Eminem ‘The Death of Slim Shady’ * Fuerza Regida ‘111xPANTIA’ * Ivan Cornejo ‘MIRADA’ * Jennie ‘Rubify’ * Lil Tecca ‘Plan A’ * Karol G ‘Tropicoqueta’ - NY * Kehlani ‘Crash’ - LA & NY * Metro Boomin ‘Heroes & Villains’ - LA * Nike Air Max Day 2025 - LA * Olivia Rodrigo ‘GUTS’ - LA * Rauw Alejandro ‘Cosa Nuestra’ - LA * Reneé Rapp ‘BITE ME’ - NY * Sabrina Carpenter ‘A Man’s Best Friend’ - LA & NY * Selena Gomez ‘Rare’ Anniversary - LA * Snoop Dogg ‘Missionary’ - LA * Tate McRae ‘So Close to What’ - LA & NY * Takashi Murakami x BLACKPINK - LA, NY, Tokyo * Takashi Murakami x CASETiFY: KAIKAI and KIKI - LA * Takashi Murakami x MLB 2025 Tokyo Series - LA * TWICE ‘Strategy’ - LA * VANDY THE PINK x Asics - NY * Jackass 25th Anniversary -LA * Yungblud ‘Idols’ - LA * IAMGIA Blare Collection - LA & NY
2023 - 2026
Event Marketing
LAUNCH: FIVE FOUR GROUP x REVOLVE
Five Four Group is a men’s fashion company, which operates a namesake label, footwear brand New Republic, knitwear brand Melrose Place and activewear Grand Running Club. In 2021, the brand was ready to take their labels to the next level by launching a collection of their best selling products on REVOLVE Man. We developed a capsule that reflected the best of the four brands and named it Three Sixty Five. We developed exclusive colorways of our best selling silhouettes, concepted the capsule’s creative identity and conducted a custom shoot to bring it to life across all digital verticals. verticals. Role: * Brand Positioning * Content Strategy * Social Media Strategy & Execution * Partner Management * PR & Media Strategy * Product Launch Strategy
2021
Brand & Digital Marketing Lead